If there’s one thing skincare users tend to fear the most, it’s retinol.

For Philosophy, there’s no better time to help age-appropriate beauty enthusiasts face their fear of incorporating the anti-aging superstar into beauty routines than with a campaign spearheaded by legendary scary movie star and vampire slayer Sarah Michelle Gellar ahead of Halloween.

In promotion of its Ultimate Miracle Worker Face & Neck Cream, Gellar stars in the brand’s horror-short aimed at murdering the fear surrounding retinol use. As a nod to her scary-movie roots, the campaign empowers customers to embrace their clinical-strength retinol, without the “horror” of irritation.

“At Philosophy, we design our products to deliver real results, leveraging our decades of research and patented formulas with actives that don’t have to hurt to work. This commitment rings true with our new Ultimate Miracle Worker Face & Neck Cream and guided the direction of this campaign that skincare shouldn’t be scary – we’ll leave that to the movies,” said Andrea DiNunzio, general manager, luxury skincare at Philosophy. “By partnering with a beloved actress in the scary movie space like Sarah Michelle Gellar, we can effectively convey this messaging in a lighthearted way that appeals to our consumer, and we are excited to see it come to life.”

The campaign will premiere on Oct. 1 across social media.

The philosophy Ultimate Miracle Worker Face & Neck Cream is available for $88 at Ulta Beauty and www.philosophy.com.

The short film will be shared across Philosophy’s and Gellar’s social media channels with further amplification by additional content creators who will stitch their own horror renditions to the campaign on social media.

To watch the promotional video, go here: