Phlur Launches New Fragrance ‘Not Your Baby’

Phlur, under the ownership of Chriselle Lim, has released its fourth new original fragrance, “Not Your Baby.” 

 

Co-created with celebrated perfumer, Jérome Epinette (Robertet), best known for creations of Byredo’s Gypsy Water, Bal D’Afrique and Pulp, the launch follows the success of the brand’s currently soldout debut fragrance, Missing Person, as well as Lost Cause and Phloria.

 

Not Your Baby is a spicy floral creation of provocative and playful elements that is both sexy and intriguing, the brand says. A powdery palette of mimosa and violet passes through top notes of aromatic cardamom and shimmering bergamot before plunging into milky vanilla, tonka bean and sensual sandalwood.

 

“I wanted to create something that captured a true balance between spices and floralcy, so the mimosa and cardamom are the hero here where bold spiciness adds signature and intrigue,” said Epinette. 

 

Not Your Baby is currently available on Phlur.com and Sephora.com as a waitlisted item and will be available for purchase in full-size 50ml bottles for $96 and travel-sized 9.5ml tubes for $26 on April 3.