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Pinterest Predicts Big Hair, Blue Eyeshadow & Prestige Body Care To Lead 2024 Beauty Trends

Search data on social media shows that consumers of all ages are seeking out these concepts.

Pinterest Predicts 2024 is here. Each year, Pinterest revolutionizes trend forecasting by releasing its “not-yet-trending” trend report ahead of the new year. 
 
With more than 480 million monthly active users, Pinterest remains a leader in trendsetting, covering a wide array of categories including fashion, lifestyle, finance,  travel, beauty and more.
 
In 2024, Pinterest's extensive search data has been scoured to identify the key trends set to take center stage.

Here's what's next in beauty for the upcoming year.

Make It Big

Taking up space? Love that for you. Beauty and baubles will get bigger, bolder and puffier in 2024. Millennials and Gen Z will opt for oversized opulence, shopping for styles that match their “fluffy hair” aesthetic.

Blue Beauty

Being blue doesn’t have to mean being sad. Aquamarine makeup is back and bolder than ever. Gen Z and Millennials will search for “blue glam makeup” and “pastel blue eyeshadow” as they find ways to incorporate this 60s staple into their modern beauty routines.

Head to Glow

Body care is about to have a major moment. Boomers and Gen Z will double down on luxury lotions, in-home spa experiences and some serious SPF.


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