Pourri Tackles Summer Stink Unleashing Nostalgic Camp Funk Campaign

Pourri, from the makers of Poo Pourri, a brand known for bringing humor to uncomfortable odor situations, launches the Camp Funk campaign.

The campaign throws it back to the turn of the 21st Century, eliciting nostalgic memories of hot summer days, sweaty pits, late-night swims and endless ice cream. 

 

Because summer is synonymous with sweat, and sweat with odor, Pourri’s new campaign highlights humorous, relatable stories that will run across social media and streaming platforms. These include recalling the coming-of-age journey when pre-adolescents were away from home for the first time, conjuring images of independence, the first social, kiss, slow dance, cleaning up after a full day of the great (and hot) outdoors and yes, pooping in community bathrooms – invoking the first traumatic odor experience that becomes forever ingrained in our memories.

 

“Nothing’s worse than the smell of a wet pet, damp bathing suits and sandy towels forgotten in the car, or stinky feet from a hot day’s run. We’ve all experienced it,” said Suzy Batiz, founder of Pourri. “That’s why after we mastered the art of concealing bathroom odors with Poo Pourri, we realized that there wasn’t an odor that we couldn’t tackle!”

 

The humorous video series, featuring adults dressed and acting as hormonal angsty teens in the 90s/2000s at camp sharing small spaces—and toilets— with friends, family, or a romantic partner, will stream across social media and streaming platforms including: TikTok, Instagram, YouTube, A&E, Paramount+, Disney+, HBO Max and more. Pourri invites Millennials and Gen-Zs to grab their friendship bracelets, pack their duffels and prepare to get nostalgic, returning to where stink all began, at Camp Funk.

Pourri’s innovative line of sustainable “funk-fighting” products formulated with essential oils and other plant-based ingredients also include Pourri’s proprietary Funk Lock Technology to eliminate the toughest odors and promises long-lasting freshness – guaranteed.

 

Pourri products include the following:

The original Before-You-Go Toilet spraym, which eliminates bathroom odors before they begin. They are available in different sizes and many summer scents including Fresh Air, Bamboo Rain, Beach Bum, Amalfi Flush, Tropic Like Its Hot and Parisian Poo;

 

Air + Fabric Odor Eliminator – 2-in-1 pet odor-eliminating candle and spray;

 

Home Pourri, to freshen up rooms; 

 

Pit Pourri Natural Deodorant, an all day and all-over natural deodorant that provides clinically proven 24-hour odor. Free from parabens, aluminum and synthetic fragrances, it is clinically approved by dermatologists and gynecologists for use on underarms, under-boobs and undercarriage;

 

Sole Pourri, a shoe and foot odor-fighting spray formulated with natural cedarwood, eucalyptus and plant-based enzymes. It can be sprayed directly onto feet and in shoes, keeping consumers smelling fresh; and

 

Car Pourri for an odor-free driving experience.

 

Check out a clip of the Camp Funk Campaign here: