Procter & Gamble Brings Relief to Residents Affected by Tornadoes in Ohio and Indiana

P&G Disaster Relief is activating to support recovery efforts in Ohio and Indiana for families, individual, and responders in need of personal care items, cleaning products, laundry and shower services in the wake of devastating tornadoes and storms striking in Ohio and Indiana.

Procter & Gamble is collaborating with Walmart and disaster relief organization Matthew 25: Ministries to provide relief.

A Tide Loads of Hope Mobile Laundry Unit will provide free, full-service laundry to affected residents and responders. People can bring clothes (up to two loads per household) to be washed, dried, and folded free of charge. All washable clothing types will be accepted, except for heavy bedding.
  
A shower trailer will be also available to provide residents with hot showers. The shower trailer has five private bathroom/shower units, one of which is ADA-compliant, and a Pampers diaper changing station. Individual personal care products, including shampoo, conditioner and body wash from P&G brands such as Pantene, Head & Shoulders, Olay and Old Spice, and freshly laundered towels will be available for use on-site. All units are thoroughly cleaned and disinfected following each use.

Beginning on Monday, March 18, the team will collect laundry in Russells Point, OH until daily capacity has been reached. The deployed disaster relief vehicle will also provide shower services, and the team will be distributing personal care kits, home care and cleaning supplies directly to the affected areas.
     
In partnership with Matthew 25: Ministries, P&G will also distribute free personal care kits with everyday essentials, including cleaning products to meet basic hygiene and home care needs directly into impacted neighborhoods.
  
Personal care kits contain products from P&G brands such as Always, Crest, Ivory, Gillette, Head & Shoulders, Olay, Old Spice, Oral-B, Pampers, Pantene, Safeguard, Secret, Tampax, and Venus. Home and cleaning product brands include Bounty, Charmin, Dawn, Febreze, Mr. Clean, Swiffer, Tide and Zevo.

The History of Tide Loads of Hope 

Tide Loads of Hope has provided free laundry services to families affected by disasters since it was created in the wake of Hurricane Katrina in 2005. Tide Loads of Hope is a mobile laundromat that can complete hundreds of loads of laundry per day. In partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization, the program has benefitted more than 90,000 people across the US and Canada. F

Tide Ambition 2030

As a key component of Tide Ambition 2030, Tide has committed to expand its Loads of Hope program tenfold, providing clean clothes to millions of people in times of need, with a focus on communities most impacted by climate change. Learn more at https://tide.com/en-us/our-commitment/loads-of-hope