QVC Adds eSalon Hair Color Products

Beauty company eSalon—the custom, professional quality home hair color
 service—has teamed up with QVC. Products start to air on March 23. The segment, hosted by Jane Treacy, will feature eSalon’s Lead Colorist, Alix Legacy, who will explain how some of the most common home hair color challenges can be addressed with eSalon custom color.

The eSalon Custom Hair Color Kit with Cape and Pro Tools will be available on qvc.com/esalon and any of the QVC apps along with video content and a selection of eSalon’s best-selling hair 
care products including Weekly Retreat, Universal Leave-In, Repair Shampoo + Conditioner Duo and Classic Shampoo + Conditioner Duo. It rolled out some new concepts earlier in 2020, as reported in Happi.

Since its launch over 10 years ago, eSalon has dispensed over 260K unique color combinations and has shipped over 10M orders throughout North America, Europe, Australia and New Zealand. Rooted in technology and color theory, eSalon’s process begins with clients visiting esalon.com to complete a brief online questionnaire where they answer questions about their hair history and ultimate color goal. eSalon’s expert colorists then individually craft a custom color formula utilizing patented color mixing technology. Hair color is then shipped directly to clients’ doors, along with everything needed to color their hair, including tools and personalized instructions. After clients receive their color, eSalon connects with them for feedback on their color and overall experience, as part of a constant “feedback loop” that allows the company to optimize the client experience and color selections for more satisfaction in real-time.

“We’re thrilled to collaborate with QVC, a trailblazing retailer that supports our belief that women should have the ability to achieve salon-quality hair happiness at home,” said Graham Jones, CEO, eSalon. “Through QVC’s multiple platforms we look forward to connecting directly with new audiences and showcasing how eSalon delivers a truly custom solution for home hair color, without sacrificing time, money or quality.”

“We constantly strive to give our customers a differentiated product experience and eSalon allows us to bring the quality of the hair salon into our customers’ homes,” said Bridget Love, Vice President/General Merchandise Manager of Beauty for QVC and HSN. “eSalon’s customizable approach meets the needs of consumers in today’s environment who want the professional salon experience from the convenience and comfort of their own home. Through livestream video and the power of storytelling, we provide eSalon with the platforms to educate customers, share tips and tricks and demonstrate the custom color process. We are excited to offer our customers this personalized approach to hair color and can’t wait for them to discover their perfect match.”