Rihanna Is the New Face of J’Adore Parfums Christian Dior

Rihanna is the new face of the J’Adore women’s blockbuster fragrance from Parfums Christian Dior.

As J’Adore’s new face, the Grammy winning singer, who headlined the unforgettable Super Bowl LVII halftime show in 2023, and Fenty Beauty founder succeeds Charlize Theron, who became the jewelry and skin care ambassador at the brand, owned by LVMH Moët Hennessy Louis Vuitton, a Happi Top 50 Company.

Véronique Courtois, chief executive officer of Parfums Christian Dior, described Rihanna as a successful entrepreneur and humanitarian.

Rihanna launched the Clara Lionel Foundation, which supports and funds global education and climate change programs. Government officials of her native Barbados appointed her official ambassador of culture and youth in 2018. She was also named national heroine of Barbados in 2021.

Rihanna’s link with Dior includes starring in “Secret Garden IV,” a campaign and short film shot inside the Palace of Versailles in France, which launched in May 2015.

Rihanna’s new J’Adore campaign is slated for release on Sept. 1.

Last week, Rihanna announced the introduction of Fenty Hair, an extension of Fenty Beauty to the market. Cosmetify called Fenty Beauty the most successful celebrity-run beauty brand in the world with an annual revenue of $582.8 million.