Company News

Rodan + Fields Tackles Discoloration and Irritation in New Regimens

Reverse and Soothe ranges are packed with powerhouse ingredients.

Harnessing key materials like vitamins B3 and C, kojic acid and colloidal oatmeal, skin care expert Rodan + Fields is tackling two major skin issues with new lines designed to be used as a regimen.
The new and improved Reverse Regimen, designed to corrects and prevent the appearance of dullness and discoloration including dark marks, sunspots and unwanted freckles, leverages the brand’s “Multi-Med Therapy” approach and proprietary technologies. The 3-step routine works to brighten, visibly even, defend and tackle and prevent skin discoloration caused by aging, blemishes, and the environment.
Daytime products feature niacinamide to visibly even skin tone and RF3 Antioxidant Complex to enhance skin’s resilience to help skin defend itself from environmental aggressors and pollution that can lead to visible discoloration. For night, the range features a boosted formula to visibly even skin tone and minimize the appearance of dark spots, brown spots. 
The range features new Reverse Deep Exfoliating Cleanser, which buffs and micro-refinishes the skin’s surface for a more radiant appearance using physical and chemical exfoliants like glycolic, lactic and polylactic acids and jojoba esters; Reverse Brightening Toner, which  preps the skin  with niacinamide (vitamin B3), sodium hyaluronate and licorice extract; Reverse

Brightening Defense Fluid Lotion SPF 50 with patented RF3 Antioxidant Complex; and new Reverse Tone Correcting Treatment. The treatment combines 10% stabilized vitamin C with Retinal MD Technology and kojic acid to visibly even skin tone and minimize the appearance of dark spots and brown spots. 

A before (left) and after from the Reverse regimen after four weeks.
In clinicals, 73% noticed instantly brighter skin; after 2 weeks, 84% noticed softer, smoother-feeling skin;  and after 4 Weeks: 70% noticed skin looked more radiant/luminous. After 8 weeks, 85% had less visible dark spots, 73% noticed clearer, more translucent skin, 97% had more moisturized skin; and 82% noticed healthier-looking and feeling skin. 
The new Soothe Regimen—designed for those with sensitive, visibly red, dry, irritated skin—is a four-step routine said to instantly addresses and improves visible skin redness, dryness, irritation and uncomfortable skin, and with consistent use, it helps temporarily relieve skin peeling, dryness, and itch.  It has also demonstrated visible improvement in flares due to eczema and atopic dermatitis, according to R+F. 
The regimen, which works to replenish, nourish and fortify skin’s moisture barrier, includes Soothe Calming Gel Cleanser, a non-foaming, fragrance-free product that sustains the protective acid mantle and helps maintains skin’s pH moisture barrier;  Sensitive Skin Treatment, a lotion that features cherimoya fruit extract as well as allantoin (0.5%) and dimethicone (2%); and Moisturizing Rescue Cream, which is formulated with colloidal oatmeal and ceramides. The final step is a mineral broad spectrum SPF 30 formula.

Keep up with the story. Subscribe to the Happi free daily

Related Breaking News