RŌZ by Mara Roszak Closes Growth Equity Investment from Silas Capital and G9 Ventures

RŌZ, a “clean” haircare line by celebrity hairstylist Mara Roszak, has closed an oversubscribed seed round led by investment partner Silas Capital, an emerging growth equity and venture capital firm focused on next-generation consumer brands, with significant participation from G9 Ventures.

Additional investors include celebrity makeup artists and hairstylists Melanie Inglessis, Rachel Goodwin, Pati Dubroff, Sami Knight, Kylee Heath and Ericka Verrett. Actress Lily Collins joins previously announced celebrity investors Mila Kunis, Daisy Ridley, Zoe Saldana and Brooklyn Decker, who invested during an earlier friends-and-family round.

The funding will be utilized to accelerate retail expansion, further enhance RŌZ’s presence in the professional channel, augment team and fuel product innovation, officials said.

Roszak officially launched RŌZ in 2021, starting with two products, and has since expanded to a range of eight curated styling and haircare products. RŌZ is available at major retailers like Credo, Neiman Marcus, Goop, Nordstrom, Revolve. Additionally, RŌZ is available at independent retailers and professional salons across the country, experiencing triple-digit door growth YoY, per officials.

Building on this foundation, the seed round follows the launch of RŌZ’s latest treatment innovation, the Foundation Mask—a hair mask designed to hydrate, repair damage and protect color. The brand has earned numerous accolades, including Allure’s Best of Beauty Award for its Foundation Shampoo, Foundation Conditioner, and Santa Lucia Styling Oil; Harper’s Bazaar Hair Awards and Zoe Report’s Beauty Groundbreaker Award for its Root Lift Spray; and GQ’s Grooming Awards and InStyle’s Best Beauty Buys for its Milk Hair Serum.

“The growth and momentum of the business has been extraordinary, and the enthusiastic response to our product formulations from both professionals and clients has been nothing short of remarkable,” said Roszak. “RŌZ is my greatest passion, and having growth partners who share my excitement and understand my vision is a dream come true. I am incredibly proud to welcome Silas Capital, G9 Ventures, and Lily Collins and some of my incredible peers as partners, and together, we will continue to bring this vision to life.”