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The best-selling wipes from Kris Jenner and Emma Grede’s cleaning line are now available on e-commerce for the first time, featuring a redesigned look and three new scents.
October 7, 2025
By: Lianna Albrizio
Associate Editor
Safely, the sustainable cleaning and personal care brand co-founded by Kris Jenner and Emma Grede, has jumped on the Amazon bandwagon.
Its best-selling Multi-Surface Wipes are now available on the e-commerce platform. Previously available exclusively at Kroger, the wipes are reimagined with three new scents and a redesigned look to garner greater accessibility, brand officials said.
“We’ve seen incredible demand for our wipes, and we’re so excited to make them available to our community on a platform as convenient as Amazon,” said Jelina Saliu, president of Safely. “This launch is a direct response to our customers who love a quick, effective clean and want more options and beautiful scents. We believe a clean home is a clean state of mind, and our new wipes make that easier than ever.”
Safely’s Multi-Surface Wipes is touted for its eco-friendly formula that offers a powerful clean without harsh chemicals. Designed for a quick and effective clean, the wipes are strong enough for any mess, but gentle enough for daily use on a variety of surfaces.
In response to consumer feedback, the brand has also unveiled a refreshed packaging design that elevates the product’s aesthetic and leans into the lifestyle elements of each scent. Each scent is brought to life through a unique, thoughtfully designed graphic that transforms the product from a cleaning essential into a stylish accent, per brand officials.
The new Safely Multi-Surface Wipes, inclusive of a 75-count, are available for purchase in scents Calm, Coast, Fig and Mimosa on Amazon starting at $8.99.
For more on household cleaning, go here.
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