Saie Launches Climate Initiative to Recover 5 Million Pounds of Verified Plastic

Saie has launched the Saie Climate Initiative dedicated to making a positive impact when it comes to tackling climate change.

The beauty brand says it’s committed to eliminating and offsetting its carbon emissions across its supply chain to net zero by 2039. The brand is vowing to recover five million pounds of verified plastic through a three-year partnership with rePurpose Global. The partnership will take place in four countries across five coastlines in India, Indonesia, Cameroon and Colombia, addressing the devastating impacts that mismanaged plastic has on communities while investing in women’s empowerment initiatives.

Picking Up the Pieces

The beauty industry reportedly produces an estimated 120 billion units of packaging annually, much of which is non-recyclable. As a result, marine life suffers as oceans fill with debris, landfills overflow and microplastics seep into the food chain and bloodstream.

Saie founder and CEO Laney Crowell said the initiative was inspired by her childhood in Colorado packing a trash bag during hiking trips up the mountains.

“’Leave the path cleaner than you found it” my parents always said,’” she recalled. “As a lifelong lover of mother nature, I believe it’s our duty to be responsible for the impact we at Saie leave on the planet. My hope is that this unprecedented commitment inspires the beauty industry to clean up the 120 billion pieces of plastic we produce annually, and ultimately find a solution to our plastic addiction. While daunting, I know this is just the beginning and I couldn’t be more excited to start this journey.”

Key Commitments

By making this commitment, Saie will be playing a critical role in providing 50,000 people with the dignity of access to formalized waste management services; empowering 2,000 women with increased incomes, social security, health insurance, and other initiatives for upward mobility; converting hard-to-recycle plastics into new amenities like playgrounds, homes, and school supplies to revitalize communities; and protecting unique habitats, such as an at-risk whale nursing ground that nurtures over 100 calves.

The Board

The following all-women board of experts will support, guide and drive this mission:
Laney Crowell, founder & CEO, Saie;
Svanika Balasubramanian, co-founder & CEO, rePurpose Global; and
Sydney Feeter, director of clean makeup, Sephora.