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The collection offers a curation of indie and designer fragrances that bring Oscar Wilde’s timeless tale to life through modern scent.
June 2, 2025
By: Lianna Albrizio
Associate Editor
Subscription service Scentbird has partnered with the Broadway adaptation of The Picture of Dorian Gray, starring award-winning actress Sarah Snook, for the Scentbird x The Picture of Dorian Gray Capsule Collection.
The partnership reflects a modern and experiential approach from two industries rooted in heritage and tradition. As The Picture of Dorian Gray steps boldly onto the Broadway stage, Scentbird brings its forward-thinking, digital-first energy to the world of prestige fragrance—redefining how culture is experienced through scent. To celebrate the partnership, Scentbird is rolling out a series of activations including a social media campaign featuring Broadway fan-favorite creators.
The Scentbird x Dorian Gray Capsule Collection – available through June 29 on scentbird.com – features a lineup of designers and indie fragrance houses including the following:
The Maker – LibertineEauso Vert – Dos Mil AñosHeretic – NosferatuPhilipp Plein – Fatale RoseMalo – Role PlayOnno – PassionDS & Durga – Black MagentaAntica Farmacista – After HoursEx Nihilo – Blue TalismanHarlem Perfume Co – Duke (exclusive to the male assortment)
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