Schwarzkopf Names Recording Artist Dove Cameron as New Global Brand Ambassador

Schwarzkopf is following up on the launch of its “What Story Will You Tell?” campaign with the naming of a new brand ambassador, Emmy Award-winning actress and platinum recording artist Dove Cameron. 

The Henkel-owned brand premiered a TV commercial and campaign on March 5, featuring global brand ambassador Sofia Vergara and global color ambassador Chris Appleton. Now, the brand hopes to target a broader audience by tapping into Cameron’s film, television and music career and encouraging those consumers to own and tell their hair story.

“I am so excited to be Schwarzkopf’s new brand ambassador,” said Cameron. “This partnership means a lot to me because it’s a brand that I actually use and have loved for such a long time.”

Cameron said her hair journey started at the tender age of eight when she began dying her hair. Over the years, her hair color has changed from blonde to red to black and more. Whether adopting an edgy or playful look, she is a proponent of looking as she feels without paying mind to how others perceive her.

“I had a very specific hair color during a very formative time in my life when I started in film and television that became the color that I was known for,” she said. “My identity has changed a lot as I’ve gotten older and found myself – and hair color has been a big part of being able to claim my identity over and over whenever I feel the need to. Changing my hair color makes me feel renewed, reset, and fresh and Schwarzkopf is the only brand – and blonde – I trust.”