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Optase Life’s ionized water formula has just seven ingredients and can remove waterproof mascara.
July 9, 2024
By: Christine Esposito
Editor-in-Chief
Scope Eyecare & Healthcare, a dry eye relief company that operates the UK and Ireland, is bringing its new beauty-focused product to the US market.
Optase Life Sensitive Eye Makeup was created to be extra gentle on sensitive skin while effectively removing makeup, including waterproof mascara, according to the company. It is formulated with hyaluronic acid, pro vitamin B5 and manuka honey to provide nourishment and hydration while leaving skin feeling refreshed.
“For this specific launch, we sought to create an effective, extra gentle formula that puts eye health first,” said Jeff Huffman, US head of marketing for Scope Eyecare & Healthcare, a family-run healthcare company founded in 2009.
The patented ionized water formula targets makeup and other impurities by surrounding them entirely, allowing the water to suspend these particles for easy removal without the need for harsh rubbing or surfactant-based cleansing, according to the brand.
To help raise awareness, Optase Life has tapped Academy Award-winning actress, dancer and singer Ariana DeBose. DeBose, who suffers from dry eye, will promote the launch.
The brand has also partnered with Dr. Jennifer Tsai, an optometrist and founder of Line of Sight Optometry in New York City, who will educate consumers about dry eye and how to best care for eyes with sensitivities.
“Sensitive eyes are such a point of frustration for so many of my patients and often can go untreated if not cared for properly,” said Dr. Tsai. “Many patients with eye sensitivity may not realize that the products they’re using are contributing to their issue so it’s great to have this new innovation on the market to recommend to them. This product’s gentle ingredients are so rare to see in a remover, so I love that Optase took the steps to formulate this so carefully while still being effective without the need for harsh cleaning ingredients or preservatives.”
Optase LIFE Sensitive Eye Makeup Remover is available now on Amazon.com, Optase.com and Walmart.com for $16.95.
Scope Eyecare has headquarters in New York, Dublin and London. Optase was launched in 2016.
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