Sephora and Rare Beauty by Selena Gomez announce the return of the “Make A Rare Impact” campaign in recognition of World Mental Health Day, renewing Sephora’s commitment to donating 100% of global Rare Beauty sales to the Rare Impact Fund.

The goal of World Mental Health Day, which takes place annually on Oct. 10, is to raise awareness of mental health issues around the world and to mobilize efforts in support of mental health.

Building on the success of the inaugural partnership in 2023, this year’s campaign will once again see Sephora donate 100% of Rare Beauty product sales on Oct. 10 to the Rare Impact Fund, including Sephora sales in-store and online in 27 markets as well as at Sephora at Kohl’s locations across the US.

Crucial Funds

“I’m incredibly grateful to continue our partnership with Sephora for World Mental Health Day,” said Gomez, founder and creator of Rare Beauty and the Rare Impact Fund. “When I launched the Rare Impact Fund my goal was to expand access to mental health services and education for young people – something I craved in my own youth. The mental health crisis continues to impact young people disproportionately, and partners like Sephora are instrumental, not only by believing in this mission, but by contributing crucial funds to expand mental health resources for the young people who need them.”

Founded in 2020 by Rare Beauty’s founder and creator Selena Gomez, the Rare Impact Fund is on a mission to mobilize $100 million for organizations increasing access to youth mental health services and education globally. As part of this commitment, Rare Beauty donates 1% of sales directly to the Rare Impact Fund and the Rare Impact Fund raises additional funds with support from philanthropic foundations, individuals, corporate partners like Sephora, and the Rare Beauty community. The Rare Impact Fund currently supports 26 organizations across five continents, expanding access to mental health services and education for young people.

Leveraging Sephora’s global reach, donations will be directed across 27 markets where Sephora operates, including Australia, Brazil, Bulgaria, Canada, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, India, Indonesia, Italy, Mexico, New Zealand, Philippines, Poland, Portugal, Romania, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, the United Kingdom and the US.