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Sheralven Partners with Game On Product Group to Bring Messi Fragrance to North America

JCPenney is the exclusive US retailer for the superstar's scent.

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By: Lianna Albrizio

Associate Editor

Sheralven has been selected by Melbourne-based fragrance company Game On Product Group to serve as the exclusive North American distributor for Messi eau de parfum, the first signature scent from global sports legend Leo Messi.

Sheralven chose JCPenney to serve as the exclusive US retailer, with products available in more than 600 JCPenney stores in the US and Puerto Rico, and at jcpenney.com, beginning this October.

Infused with ingredients sourced globally, the makers say Messi’s signature fragrance mirrors the diverse players and teams of the World Cup.

“I have always been passionate about fragrance, and I am extremely excited to produce my very own signature scent,” said Messi. “This is truly a unique and inspirational fragrance, in a personalized bottle, for all fans around the world.”

Per Frank Voelkl, principal perfumer at DSM, the scent contains fresh top notes of cardamon and wild cypress contrasted by warm notes of leather and cedarwood.

“These notes together with hints of vanilla wear nicely on the skin and create a siege that is bound to make everyone want more of it,” said Voelkl. “It is a scent to be worn by anyone looking to feel confident and strong just as Messi.”

The 3.4-oz./100 ml eau de parfum retails for $72 and is sustainably packaged in a sleek dark base of navy-blue glass molded in the Messi logo, with a gift set valued at $88 that also includes an 8.5-oz./250 ml body wash and Messi logo toiletry bag.

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