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Silber Equity Adds Alpha Skincare and Pure Brazilian Hair Care to Beauty Portfolio

Joins brands such as Anthony, BioClarity and Shaveworks.

Personal care company Silber Equity is growing this season. The Fort Lee, NJ-based firm recently added Alpha Skincare and Pure Brazilian Hair Care to its portfolio of beauty brands that also includes Anthony, bioClarity and Shaveworks
 
“We're all about bringing innovative beauty brands to stardom while staying true to their core values,” said Sol Silberstein, president of Silber Equity. “We’re thrilled to unleash these iconic hair care and anti-aging champions to an even wider audience, taking our innovative, clean beauty portfolio to new heights.”

History of Silber Equity

Established in 2020, Silber Equity first adopted Anthony, a men's skincare brand, into its portfolio. Within two years, this partnership witnessed a 40% spike in yearly sales.

Silberstein ventured into the industry by initially distributing existing beauty brands. However, he soon identified opportunities in acquiring and managing established beauty brands. In collaboration with Joe Indig, a marketer and executor, they co-founded Silber Equity with the primary goal of acquiring and enhancing beauty brands.

According to Silberstein, the company's mission is to revitalize and elevate these personal care brands within the industry.

More on Alpha & Pure Brazilina

Anti-aging brand Alpha Skincare is based on glycolic alpha hydroxy acids (AHAs). Products are clinically tested, hypoallergenic and cruelty-free.
 
“Silber Equity’s success is the golden ticket to reaching new horizons and taking our skincare line to the next level,” noted Tisha Pedrazzini, CEO of Alpha Skincare. “We’re ready to conquer these new heights.”
 
Pure Brazilian targets frizz, split ends and styling woes.
 

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