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Smart Packaging in Cosmetics

Panel at new conductive inks conference in Chicago will look at how printed electronics are driving sales in retail.

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By: Christine Esposito

Smart Packaging in Cosmetics

Capturing the attention of potential customers is critical to sales, and printed electronics is proving to be an ideal solution on the retail leve.
 
This will be one of the key messages from the Smart Packaging Panel being held Friday, Oct. 12 during the Electronic and Conductive Inks Conference. The conference will be held Oct. 11-12 at Pheasant Run Resort in St. Charles, IL, near Chicago, in conjunction with the National Association of Printing Ink Manufacturers (NAPIM) annual NPIRI Technical Conference.
 
Roy Bjorlin, commercial and strategic initiatives director, Sun Chemical, Advanced Materials Group, will serve as the moderator of the panel, which will include Angelica Zaledzieski, president of sales and new business development at Preferred Display, Inc.

Preferred Display, Inc.’s focus is on prestige open sell cosmetic displays. The company services more than 14 retailers and more than 40 brands. Among the retailers Preferred Display works with are Macy’s, Sephora, Kohl’s and Dillards; it counts brands such as Smashbox, Clarisonic, bareMinerals, and Tarte, among others.

Additional speakers include:

• Erick Couch, SunMotion product line manager at Sun Chemical; and
• Arnold Kell, research officer at National Research Council Canada.
  
The panel discussion will look at the technology behind innovative displays that are bringing impressive ROIs to brand owners and retailers while helping consumers make informed buying decisions.
 
Also on the retail side, Michael Fein, senior product manager, Zebra technologies, will also be on hand Friday, Oct. 12 to discuss passive RFID, market trends in retail and other key segments, and how conductive inks and printing can take the technology even further.
 
The $2 billion conductive ink field is helping to drive this technology, as well as  many  commercial applications now reaching the market. Electronic and conductive inks and materials are found in a growing range of flexible and printed electronics applications, from smart packaging, sensors and wearables, flexible displays, photovoltaics and much more. Major brands such as Audi, Ralph Lauren, L’Oréal and GE are among the many companies who are successfully incorporating electronic and conductive inks into their products.
 
The potential applications for the flexible and printed electronics industry are appearing rapidly, and electronic and conductive inks are driving this fast-growing technology.
 
Electronic and Conductive Ink is sponsored by the National Association of Printing Ink Manufacturers (NAPIM) and Rodman Media, which produces Ink World and Printed Electronics Now. The conference will feature experts in the field of electronic and conductive inks, as well as allied fields such as equipment, researchers and end-users. Join us to learn about the opportunities ahead for electronic and conductive inks.
 
To sign up or for more information, see our website at www.printedelectronicink.com or register at this link.

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