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‘We believe in an important growth plan for Sodalis USA both for the evolution of the current business and as a great platform to launch our European power brands,’ says Sodalis Group CEO.
October 3, 2024
By: Lianna Albrizio
Associate Editor
Sodalis Group, a European-based beauty and personal care platform, has purchased HRB Brands, a leading hair care and skin cleansing business comprised of 20 brands including Alberto VO5, Zest, Thicker Fuller Hair, Coast and more.
Tengram acquired HRB in April 2020. During Tengram’s ownership, HRB completed four strategic transactions, expanding its geographic footprint to Latin America and adding to its brand portfolio. HRB made significant investments in management, operational infrastructure and service offerings to extend its market leadership and drive strong growth.
“With this acquisition, what seemed like a crazy dream becomes reality,” said Fabio Granata, CEO, Sodalis Group. “Sodalis enters the American market with a direct affiliate. It is a great transformation for our company, born in a small Italian province, now expanding to the United States market. “We believe in an important growth plan for Sodalis USA both for the evolution of the current business and as a great platform to launch our European power brands in North America and South America and to complete new acquisitions.”
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