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A multi-year partnership introduces the global sensorial world to the sport.
June 17, 2026
By: Lianna Albrizio
Associate Editor
Sol de Janeiro has forged a multi-year partnership with the Washington Spirit of the National Women’s Soccer League as its official body care partner for the 2026-2028 seasons.
Officials say the collaboration redefines how beauty shows up in sport, establishing a new space where beauty and sport operate as one.
“We are thrilled to enter the world of soccer, a sport deeply intertwined with Brazilian identity, alongside a partner as trailblazing and game changing as the Washington Spirit. This partnership represents more than visibility in women’s sports, it’s a celebration of joy and confidence, and above all, community,” said Jordan Saxemard, CEO at Sol de Janeiro. “We are proud to stand alongside the Washington Spirit and be part of the legacy being built in women’s soccer, while championing how beauty confidently shows up in all of life’s moments.”
The collaboration will feature its “My Matchday Rituals” content series and reimagined player arrivals, highlighting how self-care and authentic style are integral to confidence on and off the field. In-stadium, the “Sol de Janeiro Celebration Cam” transforms every goal into a high-energy, shareable moment, while immersive activations, product sampling and exclusive athlete-inspired limited-edition drops will bring the brand directly to fans.
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