Songstress Nathy Peluso Joins Dove to Champion Hair Self-Expression With #MyHairAMiModo Campaign

On Nov. 16, Dove and award-winning Argentine artist Nathy Peluso teamed up to advocate for hair positivity and self-expression on the biggest night in Latin music, Latin Grammy 2023, encouraging women everywhere to embrace their individual hair profiles and wear their hair, their way, as part of the brand's #MyHairAMiModo campaign.  

 

Last month, Dove announced #MyHairAMiModo in partnership with Latina advocates to help drive catalyzing conversations surrounding the limiting societal expectations associated with Latinas' hair and celebrate the diversity of hair within the community. As top artists gathered for the Latin music industry's biggest night in Sevilla, Spain, Peluso celebrated #MyHairAMiModo on the red carpet.

Known to express herself through her hair and bold style, Peluso helped amplify the #MyHairAMiModo message with the goal of encouraging women to embrace their diverse hair types and styles. Renowned hairstylist Iván Gómez partnered with Dove to style Peluso's hair for this “iconic” evening in Latin music.

 

“As a woman in this industry, I know firsthand the harmful stereotypes that women are up against, but despite what society's expectations may be, I love expressing myself through my hair and switching up my look at any moment,” she said. “I remember when I cut my hair short, I received comments against the look, but it's important for me to feel free to wear my hair, my way – whether it's colored and cropped one day, or long and sleek the next, I embrace it all! I'm proud to join Dove and elevate the #MyHairAMiModo message during such an important evening, and I hope that I can help empower other Latinas and all women to wear their hair, their way too.”

 

Dove research shows nine out of 10 women feel pressured to style their hair according to society's expectations, and as a community with diverse hair textures, types and colors, Latinas are no stranger to the societal pressure. Peluso, alongside Dove and other leading community voices, continue to drive meaningful conversations surrounding harmful hair stereotypes so that all women can wear the hair that makes them feel their most confident selves.

Dove Launches Marketing Campaign to Celebrate Hair Diversity