Swiffer Launches Man Up, Clean Up Campaign

The new “Man Up, Clean Up” tab on Swiffer’s Facebook page, which asks men who clean to proudly identify themselves and share their stories of why it’s “worth it” to help out with the housework, is the cornerstone of the campaign. For those men who have not yet gotten the memo, Swiffer will show them how easy it is to help with the household clean up with fun and light-hearted “How To” videos, compelling info-graphics and “Man Up, Clean Up” e-cards that men and women can pass along.

“Swiffer is proud to be launching the ‘Man Up, Clean Up’ campaign to celebrate men nationwide that already do their fair share around the house and provide encouragement for those men who could do a bit more to help out,” said Scott Beal, Swiffer brand manager, Procter & Gamble. “Men and women alike will be encouraged to jump into the conversation, both online and at live events, and share personal stories and opinions about who’s
really cleaning up and doing the heavy lifting around the home.”

Swiffer kicked off the “Man Up, Clean Up” campaign in an unexpected location with an unexpected spokesperson. The brand teamed up with Rick Harrison of History’s “Pawn Stars” – TV’s biggest cable hit – at the Las Vegas BikeFest (September 27-30) to talk to real consumers about the age-old cleaning debate. Swiffer chose Rick Harrison to help initiate the cleaning conversation with event attendees because he embodies the “Man Up, Clean Up” philosophy that even the manliest of tough guys do their share around the house to help out their loved ones.