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Includes an eyeshadow palette with 25 new shades, cheek stains and two new hues of the brand’s fan-favorite maracuja juicy shift.
Tarte Cosmetics is celebrating its 25th year in business with a birthday collection.
Launching in tandem with the brand’s Kindness Tour, the collection includes three products inspired by the past two-and-a-half decades of viral moments and TikTok-trending launches.
The collection also features a special anniversary palette – the tartelette reflections amazonian clay palette – inclusive of 25 new shades inspired by memories made since the brand’s inception.
The collection also includes two new shades of the fan-favorite maracuja juicy shift honoring the original tartelette herself, CEO & Founder Maureen Kelly with her signature on the cap, alongside the fan-favorite cheek stains that started it all.
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