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Opening in 2025, the atelier will serve as a co-creation space for fragrance houses, ingredient suppliers and other strategic vendors.
December 30, 2024
By: Lianna Albrizio
Associate Editor
The Estée Lauder Companies’ innovation hub for a new fragrance atelier will be housed in Paris, with its opening slated for 2025.
The Fragrance Atelier will be housed in the company’s new “La Maison des Parfums,” a dedicated fragrance building centralizing ELC’s Paris-based global fragrance brand teams across marketing, creative and product development. The site will allow for stronger collaboration with the Atelier team and accelerate ELC’s ability to move from insights to commercialization.
It will also serve as a co-creation space for fragrance houses, ingredient suppliers and other strategic vendors and will become a synergistic center of excellence for the company’s fragrance talent throughout the enterprise.
“We are thrilled to receive the keys to our new space in the heart of Paris, which will serve as our ‘Maison des Parfums’ and include our new Fragrance Atelier,” said Stéphane de La Faverie, executive group president. “This exciting new center of fragrance excellence offers proximity to our existing corporate enterprise office network as well as our fragrance partners, enabling accelerated innovation and speed to market.”
The design of ELC’s Maison des Parfums is inspired by elements of French savoir-faire and ELC’s fragrance heritage and includes corporate office space, as well as spaces designed for content creation and collaboration. The ELC Fragrance Atelier will be located on the top floor of the building and feature co-creation, evaluation and innovation rooms to help bolster fragrance craftsmanship, upstream innovation and trend intelligence.
“The Atelier will further strengthen our end-to-end fragrance innovation by complementing ELC’s broader value chain footprint and capabilities in Europe and worldwide,” said Sumit Bhasin, senior vice president, global fragrance innovation, product development and R&D. “We are eager to deepen our collaborations across the innovation ecosystem in Paris and drive greater speed and agility.”
ELC’s fragrance portfolio includes Jo Malone London, Tom Ford, Le Labo, Estée Lauder, Clinique, Kilian Paris, Editions de Parfums Frédéric Malle, Aerin Beauty, Aramis, and Balmain Beauty.
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