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In her role, Nicolae will play a vital role in shaping the future of L’Occitane Travel Retail with the support of the group’s experienced APAC travel retail team.
May 16, 2025
By: Lianna Albrizio
Associate Editor
The L’Occitane Group, a leader in premium sustainable beauty, has appointed Adriana Nicolae general manager, Travel Retail APAC.
“I am excited to lead our efforts in a dynamic sector that connects travellers with unique products and experiences,” said Nicolae. “The APAC region is a strategic hub for travel retail with a rapidly evolving market landscape. I look forward to collaborating with our talented travel retail team to enhance our brands and provide exceptional customer experiences that resonate with travelers across the region.”
With 20 years of proven leadership and a track record of steering luxury beauty brand portfolios across global markets, Nicolae held senior appointments in travel retail at Lagardère, Parfums Christian Dior and Philippe Stark Fragrances. Prior to joining L’Occitane Group, she served as global director, merchandising beauty, at DFS Group, based in Hong Kong. During this time, she and her team delivered profitable growth and built successful partnerships with retailers and brands regionally and worldwide.
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