Tik Tok Social Media Influencers, Plant-Based Nutrition & Beauty Supplements Drive Wellness Category

Consumers are craving wellness products to boost immunity and fortify hair, skin and nails, according to sales and survey data at The Vitamin Shoppe. And, they are checking out social media and influencer reels to learn more.
 
According to the nutrition and wellness marketer, the five most prominent trends that impacted the health and wellness landscape in 2021 were:
 

Beauty, Redefined With Skin Care and Hair Care

Consumers are defining “beauty” through the lens of holistic wellness. This pertains to both skincare and haircare supplements.
 

Sports Nutrition Moves Beyond The Gym 


The category is attracting new consumers via new benefits and innovations 

 

Plant-Based Wellness Hits the Mainstream

Health and environmental concerns are turning more consumers onto green nutrition 

 

Immunity Gets a Boost


Covid has brought and kept immune health top of mind 

 

The Influence of TikTok and Social Media


TikTok and social media influencers are driving demand for hot products, especially among younger audiences 



 

Indsutry Expert on Wellness for Retail

Leveraging analysis of internal sales and online search data, The Vitamin Shoppe has a unique window into the changing health and wellness priorities of the American consumer.
 
“As a company that supports millions of customers on their journeys of lifelong wellness, it’s an essential part of our mission to understand the trends that consumers are both leading and following,” says Sharon Leite, CEO of The Vitamin Shoppe, Secaucus, NJ. “Digging into our own data and analyzing it through the lens of macro industry shifts—such as product innovations, digital advancements and the impact of social media—provides useful and actionable insights for the brands and customers who make up the diverse health and wellness community we serve.”
 
For more on wellness trends, look for our deep dive feature into the “beauty inside out” category in the May 2022 edition of Happi.