Tinted Skincare Products ‘Hit the Sweet Spot’ for the No-Makeup Makeup Lover

For the makeup minimalist, a hint of color goes a long way… in their lip oils… even their sunscreen!

According to New York City-based trend tracker Spate, tinted lip oils and tinted sunscreen make up the moment’s fastest-growing beauty trends per the market research firm’s new popularity index.

Tinted Sunscreen

Analysts say tinted sunscreen has experienced significant growth, with demand rising +86.9% year over year across platforms. Google search leads the trend, capturing 59.1% of the popularity share, with searches up +50.3% from last year. On TikTok, interest has risen +187.6% compared to last year.

Among the most sought-after tinted sunscreens are drugstore staples like EltaMD, Australian Gold, La Roche-Posay and CeraVe, as well as indie brands like Tower 28. However, many consumers are still searching for the best tinted sunscreen, with some leaning toward skincare-infused SPF over traditional sunscreens—evident in rising searches for the best tinted moisturizer with sunscreen. While it might seem like a small difference, it’s an important one for brands.

For companies that aren’t launching new products or reformulating existing ones, investing in targeted Google ads or paid search campaigns for these keywords can be a smart move, Spate says. At the same time, TikTok users are posting content featuring #tintedsunscreenreview to help them decide what to buy. This opens the door for brands to collaborate with influencers on sponsored content or incentivize reviews through dedicated platforms.

Tinted Lip Oils

Tinted lip oils have grown +11.6% year over year across platforms, with TikTok driving the trend, capturing 56.8% of the popularity share. On search, interest has increased by +2.5% compared to last year, while on TikTok, it has grown by +19.8%, per analysts.

Several products are leading the conversation, including Rare Beauty Soft Pinch Tinted Lip Oil, Nyx Fat Oil Slick Click, Typology Tinted Lip Oil, Nars Orgasm Oil-Infused Lip Tint, Burt’s Bees Lip Oil Tint and ELF Tinted Lip Oil. This indicates consumer knowledge about their preference and whether they discovered it through social media or received a recommendation from a friend.

Notably, specific shades are gaining traction in search, such as Typology’s Shade 2 Powder Pink and Nars Orgasm, suggesting that brands can strategically market a single hero shade to drive demand. On TikTok, the trend’s top related hashtag, #lipcombo, garners an average of 288.9K weekly views, emphasizing that consumers view lip oils as a key part of their makeup routine rather than a mere skincare product like Chapstick.

For brands considering launching a new lip oil, data suggests that a formula enhancing the appearance of the lips, beyond hydration, will have the best chance of garnering consumer appeal.