Tom Ford’s New Bois Pacifique Fragrance Campaign Stars Actor John David Washington

Actor John David Washington is the face of Tom Ford’s new signature fragrance Bois Pacifique in a campaign that the brand says embodies the freedom of fearless self-expression.

As a SAG and Golden Globe-nominated actor, he is committed to carving out a new identity for himself. He first found his footing in HBO’s hit series “Ballers” in 2015, followed by a star-making lead role in Spike Lee’s “BlacKkKlansman,” which premiered at the Cannes Film Festival and earned him Golden Globe, SAG and NAACP Image Award nominations.

The campaign images and video show Washington immersing himself in the grandeur of Big Sur in northern California: a curiosity and the promise of creative freedom pulling him closer to a destination of awe-inspiring light and transcendence, per marketers. The pursuit for inner peace takes Washington on a journey to a place where profound beauty and self-discovery converge—a place where he finds himself within the power of the ancient redwoods.

Available in January, Bois Pacifique explores an infinite freedom found amidst the majestic elements of nature. Sandalwood, cedar and oakwood facets comprise the forest of Bois Pacifique. Essence of cardamom, brilliant akigalawood and aromatic turmeric conjure a radiant sensuality that emanates from the earthy woods.