Tom’s of Maine Rolls Out New Men’s Deodorants

Free from artificial preservatives including parabens and synthetic fragrance, Tom’s of Maine’s new men’s deodorants are specially formulated to provide 24 hour odor protection with a wide stick application. The natural, vegetable-based formula is clinically proven to help inhibit and neutralize odor through the antimicrobial action of hops and zinc ricinoleate. Natural masculine fragrances provide a pleasant scent while organic aloe vera juice offers a soothing feel, according to the company.

In addition, the deodorant cans are recyclable from canister to cap through the Preserve Gimme 5 program or local recycling programs accepting #5 plastics.

“It used to be that natural personal care options were pretty limited for guys and we’ve been working to change that,” said Peter Bright, marketing director at Tom’s of Maine. “We’ve listened to what men want and need in a natural deodorant and our new men’s line works hard while you play hard.”