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Rajaković will spearhead initiatives that spotlight acts of care in sports and beyond.
Dove Men+Care has partnered with Toronto Raptors Head Coach Darko Rajaković and appointed him the brand’s first chief care officer (CCO).
As CCO, Rajaković will spearhead initiatives that spotlight acts of care in sports and beyond. By developing and promoting content that showcases stories of compassion, generosity and community sport, he will aim to foster a culture where care is not only acknowledged, but actively promoted.
“Our mission at Dove Men+Care has always been to bring superior care to men’s grooming and showcasing that an extra touch of care makes all the difference,” said Divya Singh, head of personal care, Unilever Canada. “By partnering with Coach Darko, we are extending our commitment to care beyond skin and hair, into the heart of the sports community.”
Rajaković’s involvement will also extend into the community through mentorship programs, inspiring young athletes and fans to engage in acts of kindness and support for one another.
“I am honored to be named first chief care officer for Dove Men+Care, and to share the message that care and compassion have a place in sports and beyond,” said Rajaković. “Together, we look forward to celebrating assists on and off the court, and uplifting community members whose acts of kindness define teamwork and sportsmanship.”
The partnership also includes interactive contests that allow fans to share their own stories of care and compassion. These stories will be featured across Toronto Raptors and Dove Men+Care’s platforms.
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