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The antifungal market is poised to reach $26 billion by 2032 driven by a growing number of adults who belong to fitness clubs.
February 25, 2026
By: Lianna Albrizio
Associate Editor
Antifungal treatment needs are reaching an all-time high, prompting Lamisil to expand its range with new foot care products.
The anti-fungal category is seeing strong momentum driven by lifestyle and demographic trends. According to brand research, US fitness facility membership reached 77 million in 2024— and roughly 25% of Americans now belong to a fitness facility, with total participation (including non-member users) at about 31%, according to the Health & Fitness Association.
According to the brand, the antifungal market is poised to reach $26 billion by 2032 prompted by a growing number of adults who belong to fitness clubs.
“Around 25% of the US population are likely to suffer from fungal infections at any given time, and over 70% of the population will get at least one fungal infection at some point in their lives” said Tamara Savitz, senior brand manager for Karo Healthcare USA. “Consumers are seeking fast, effective treatments with proven results that clear fungal infections in less time—minimizing disruption to their daily lives and routines.”
Lamisil Athlete’s Foot Spray delivers on format convenience with a touch-free application that can be sprayed from any angle, delivering fast relief to eradicate fungal infections. Because excessive moisture can create the perfect environment for athlete’s foot, Lamisil has also launched Sweat Absorbing Foot Cream. It features a triple-action formula that immediately absorbs excess sweat, provides 48-hour odor control and delivers long-lasting protection for up to 10 days, per the brand. The cream contains 98% naturally derived ingredients, including bamboo extract, is aluminum-free and is powered by Axi+ technology designed to target damp conditions where fungi thrive.
Lamisil Jock Itch Cream debuted last year.
Marketing support behind Lamisil in 2026 includes expanded media, with new doctor testimonial assets, as well as increased social investment, enhanced brand and educational content, couponing, and digital support across ecommerce, according to the brand.
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