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Vegan & Sustainable Wellness Brand Blume Expands Into Target

Organic, plant-based functional blends are packaged in plastic-neutral pouches.

Blume, the superfood latte brand, recently expanded into Target stores in the U.S.

The brand, which features an array of gluten-free, organic, plant-based functional blends packaged in plastic-neutral pouches, will offer four of its most popular, core flavors: Blue LavenderSalted CaramelMatcha Coconut and Reishi Hot Cacao in-store and online.

“Launching into Target is an incredible milestone for Blume. What began as an at-home remedy to cure the adverse effects caffeine was having on me has quickly snowballed into a wellness ritual adopted by thousands of consumers,” says Karen Danudjaja, founder and CEO of Blume. “As we continue to focus on expansion in the U.S. and at retail, we’re aiming to create a simpler way to enhance your wellness routine and lifestyle by making our products accessible across the country.”

According to the latest industry analysis conducted by Fact.MR, the global plant-based supplement market, valued at $1.12 billion in 2024, is anticipated to witness a steady growth trajectory. The increasing demand for plant-based supplements is primarily propelled by two key factors: the expanding global vegan population and heightened awareness regarding the health benefits offered by these nutritional dietary products.

In other news, the brand just rolled out a limited edition Birthday Cake variety.

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