Vital Proteins & Nespresso’s Collagen Supplement Partnership

It's What You're Reading on Happi.com for the week ended Oct. 19, 2024.

Smart FMCG companies are teaming up to shake up personal care categories and boost sales. One of the latest, Vital Proteins’ deal with Nespresso, caught the attention of Happi.com readers last week. It was the most-viewed news on our site. It topped BBW’s NPD faux pas and an ADW launch from Dropps.

Here are the top 10 most-viewed news items on Happi.com for the week ended October 19, 2024:

  1. Vital Proteins Perk Up Collagen Peptide Supplements with Nespresso Partnership

2. Bath & Body Works Pulls ‘Snowed In’ Candle, Issues Apology

3. Dropps Launches Biobased Multi-Chamber Dishwasher Detergent

4. Repurposing Products & Customized Deodorants Lead 2025 Personal Care Trends

5. Grocery Chain Sprouts Unveils Its Own Personal Care Brand

6. Tengram Capital Sells Révive to S’Young Group

7. The Hair Lab by Strands Expands into CVS

8. Silab Founder Jean Paufique Dies at 93

9. Keke Palmer Is Crème of Nature’s First Chief Brand Officer

10. UK Beauty Brand INC.redible Collaborates with Pop-Tarts and Twinkies

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