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The brands aim to create a “wellness-focused” lifestyle with daily rituals that present a rich payoff for skin.
October 14, 2024
By: Lianna Albrizio
Associate Editor
Vital Proteins wants to create more youthful faces while adding a pep to their step.
In a partnership with Nespresso, the supplement brand has created a daily wellness pack combining the flavor of the beloved coffee drink with the benefits of Vital Proteins’ collagen peptides.
Per brand research, a hot cup of coffee is one of the most popular ways to enjoy collagen. Nearly 60% of consumers add unflavored peptides to their cup per learnings. The result is a wellness-focused lifestyle with rituals that pay off.
“No matter how you take your daily coffee, we believe one thing is true: it’s always better with a dose of Vital Proteins. We pride ourselves in offering the best-tasting collagen peptides – even when that taste is none at all – so you can savor the flavor of your favorite Nespresso blends, while getting something more,” said Jill Abbott, general manager at Vital Proteins. “We’re thrilled to deepen our dynamic partnership and highlight our shared beliefs as we inspire a new morning ritual that brings the wellness benefits of collagen peptides to more coffee cups.”
Nespresso & Vital Proteins Wellness Starter Pack ($99) includes one 20-ounce Vital Proteins Collagen Peptides, three Nespresso Melozio sleeves and a Nespresso travel mug;
Nespresso & Vital Proteins Wellness Pack ($84.50) include a 20-ounce Vital Proteins Collagen Peptides and three Nespresso Melozio sleeves; and
Vertuo Pop+ & Vital Proteins Wellness Bundle ($169) includes a Vertuo Pop+ machine, one 20-ounce Vital Proteins Collagen Peptides and two Nespresso Melozio sleeves.
The Starter Pack is available on Nespresso.com, Nespresso app and boutique locations.
Fitness guru Rad Lopez will serve as wellness ambassador to share his go-to recipe with Nespresso and Vital Proteins and lead a run club from the Nespresso Madison Boutique. Award-winning actress and talk show host Drew Barrymore will also be supporting the venture by featuring the Daily Wellness Pack in an episode of “The Drew Barrymore Show.”
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