Vogt, Founder of Scent Marketing Institute, Dies

Harald Vogt, founder and president of the Scent Marketing Institute, died July 28 of a heart attack. He was 51. Vogt, a native of Germany, was also founder and president of Vogt Communications Management.

The New York-based Scent Marketing Institute aims to promote the benefits, awareness and value of scent marketing in business and facilitate product and service quality through professional development and education, among other initiatives.

In addition to its existing office in Poland, the organization in the spring opened an office in Zeist, the Netherlands, headed by Bas de Haan, who is chief executive officer of Intersense BV, and advises domestic and international brands on their scent marketing activities. It also opened an office in Finland, where Antti Pasila, ceo of Ideair in Helsinki, is in charge of representing the Scent Marketing Institute throughout Scandinavia.

Vogt is survived by his wife, Caroline Pieper-Vogt, who is the president and CEO of beauty firm Fusion Brands Inc., and twin six-year-old children, Raffaella and Palmer.