Wellness Brand Agent Nateur’s Launch With Vitamin Shoppe Takes Manhattan

Natural skincare and wellness brand Agent Nateur has launched with Vitamin Shoppe, joining the retailer’s lineup online and in 528 stores nationwide. 

 

The partnership marks one of the brand’s largest brick-and-mortar deals.
 

Within 24 hours of launch, Agent Nateur’s best-selling holi (mane) sold out and the brand's other offering with the retailer, holi (radiance) followed soon after on Vitaminshoppe.com.

 

Timed to the launch, Agent Nateur activated a branded food truck outside of the retailer’s 72nd Street Location last month. The truck’s exterior was custom designed in the image of the brand’s holi (mane) gradient blue packaging, passing out founder Jena Covello’s signature matcha latte beverage which incorporates the collagen and pearl powder supplement.