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The capital will support brand-building, marketing efforts and sales and distribution initiatives, as well as the continued build-out of its smart product suite.
October 8, 2024
By: Lianna Albrizio
Associate Editor
Windmill has launched a new indoor air care innovation while closing a $5 million Series A funding round.
The innovation is designed to elevate the air purifier category with the combination of cutting-edge technology with contemporary, minimalist design, with aim to “set a new standard” for indoor air care.
In tandem with the launch, Windmill has closed a $5M Series A funding round, backed by YETI CapitaI, Pentland Ventures, Dot Capital, SuperAngel Fund and other investors. The capital will support brand-building and marketing efforts, sales & distribution initiatives, as well as the continued build-out of its smart product suite, starting with The Windmill Air Purifier.
“The air purifier category has long been overdue for an upgrade with many products on the market unsightly, noisy, and ineffective,” said Windmill co-founder and Co-CEO Mike Mayer. “With The Windmill Air Purifier, our mission is to prove that air purifiers can seamlessly integrate into any environment—from nurseries and gyms to kitchens and bedrooms—while still delivering top-notch performance.”
This launch comes amid a period of rapid growth in the global air purifier market, which is projected to reach a reported $25 billion by 2030. As pollution levels around the world increase and awareness around the importance of indoor air quality rises, Windmill says it’s leading the charge in redefining the category with both elevated design and smart software.
The Windmill Air Purifier, initially launching in three colors—white, navy and bamboo—boasts advanced features including a laser-based air quality sensor, automatic Eco Mode and dual sleep modes, as well as an intuitive app that allows users to control key settings. In-line with Windmill’s commitment to eco-consciousness and sustainability, the Windmill Air Purifier is Energy Star rated and uses a DC fan motor for enhanced energy efficiency.
The Windmill Air Purifier is available on windmillair.com starting at $299.
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