Wisk Turns 60

Wisk— an iconic brand known for its “Ring Around the Collar” ad campaign that ran for more than 20 years—is celebrating its 60th anniversary this year.
 
“In a world where brands quickly come and go, our 60thanniversary is a true testament to Wisk laundry detergent’s ability to remain relevant, evolve with the times and inspire deep brand loyalty,” said Bridgette Miller, Wisk marketing director. “With a product line-up that continually redefines what it means to be clean, we are proud to have reached this milestone, and of Wisk laundry detergent’s role as the ultimate laundry stain fighter. We look forward to the next 60 years of making families’ lives cleaner, easier and more convenient.”
 
Wisk introduced in 1956 as the first liquid laundry detergent. The brand’s “Ring Around the Collar” campaign spotlighted the power of liquid detergent to pretreat stains on shirt collars. These four words quickly became amongst the most recognized and famous words uttered in the annals of advertising, and one of the best known marketing campaigns in history.
 
To mark the 60thanniversary, the company is offering limited edition 60th anniversary Wisk detergent bottle. More than 1 million brand bottles will be stickered with a special 60th Anniversary seal, according to Sun Products.
 
In addition, as part of #ThrowbackThursday on social media, consumers can go to the Wisk Facebook page each Thursday for six weeks to answer a historic or experiential question. By answering they will be entered for a chance to win a six month supply of Wisk Deep Clean detergent.