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New option in growing inner beauty category is formulated with vitamins C and E and hibiscus and bamboo extracts.
January 6, 2022
By: Christine Esposito
Editor-in-Chief
Women's wellness brand O Positiv is expanding into the beauty category with the launch of its new Retro Glowing Skin Gummy Vitamin and a topical treatment patch for acne. The Los Angeles-based company also sells a supplement for PMS called Flo as well as Gogo Prebiotic Fiber Gummy, GTFO Immunity Gummy. “We knew we wanted to tackle a wider range of issues with O Positiv,” said Brianna Bitton, co-founder. “Our consumers care about their skin health, and Retro is packed with clinically-proven ingredients that have been shown to improve skin texture. Plus, the gummies have a delicious juicy peach flavor that is hard to resist!” The gummy contains AstaReal, astaxanthin, vitamins C and E and hibiscus and bamboo extracts. The formulation promotes overall skin health and may reduce signs of aging by supporting collagen production and neutralizing free radicals, according to the company, which suggests consumers take two gummies per day. The inner beauty/nutricosmetics market continues to expand as consumers remain committed to healthier eating and using topical products formulated with natural ingredients. In addition to its ingestible products, O Postiv has also added Hydrocolloid Pimple Patches.
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