Yankee Candle Unveils Limited-Edition Scented Candle ‘Wonder’ as Its Fifth Annual Scent of the Year

Yankee Candle’s fifth annual Scent of the Year, Wonder, has arrived. 

 

Inspired by feelings of gratitude for everyday joyful moments, Wonder's nuanced white floral and fruity fragrance notes create an ambiance of optimism and happiness around the home. Launching in conjunction with National Fragrance Day, and following World Happiness Day, Wonder will be widely available for purchase on March 21.

Developed by scent experts at Yankee Candle, Wonder provides a fresh, clean fragrance to consumers that's grounded by notes of amber and soft woods, offering a unique and unexpected scent experience. Created to celebrate the gratitude felt when experiencing special, everyday moments of happiness, Wonder's fragrance inspiration embodies optimism as consumers make their way through 2023.  

 

“When approaching this year's fragrance, we wanted to incorporate the joyful feeling of optimism that many people are experiencing in 2023, as they look to take time away from their busy schedules to create a lifestyle that allows them to enjoy life's simple moments,” said Taylor Perlis, senior fragrance evaluator, Newell Brands. “Wonder's unique scent combination incorporates familiar fragrances of white floral and spring fruits with woody and amber tones, creating a robust scent profile for consumers to enjoy as they appreciate the unabashed wonderment in life's everyday moments.”

 

Every year, Yankee Candle fragrance evaluators collaborate with experts to identify annual trends from around the world, inclusive of topics such as fashion, home décor, travel and pop culture among others, to help determine the direction each year's Scent of the Year will take. In 2023, experts found that despite being increasingly connected digitally, consumers are eager for real, human connections and are ready to celebrate meaningful community. Wonder makers says the candle embodies the gratitude experienced when finding those special moments and capturing the sentiment of joy, happiness and inspiration through a unique scent profile.

 

Top notes are ylang petals, white lavender, iridescent aldehydes and sparkling citrus. Mid notes are solar rose, fresh grass, spring berries and orchard fruits. Base notes are soft cedarwood, warm amber, sheer powder and sunny patchouli.

 

The Yankee Candle 2023 Scent of the Year, Wonder, is currently available exclusively for Yankee Candle Rewards members to purchase during the early access event online at YankeeCandle. Wonder will be widely available for purchase in the US on National Fragrance Day, March 21, at Yankee Candle retail stores and Yankee Candle.com.

 

Wonder will be available in the Yankee Candle Signature Collection Large Tumbler in North America for $34. Wonder is a limited-edition fragrance and will be available while supplies last.