Youth To The People Enters Suncare Era with First SPF Product

Youth To The People has officially entered its suncare era.

The skincare brand known for its superfood-fueled formulas has dropped its first sunscreen.

Youthscreen is a chemical SPF 60 Daily Hydration and pollution Defense Fluid. In line with the latest sunscreen trends, it’s invisible and designed to hydrate, protect and “future-proof” the face.

With a tone-inclusive, broad-spectrum SPF 60 formula that protects from both UVA and UVB rays, Youthscreen melts into the skin with a barely-there feel and classic SPF scent. The formula is packed with skin-loving ingredients, including dandelion root for anti-pollution benefits and radiance boosting, kale and green tea extracts to fight free radical damage and vitamin E, jojoba and bisabolol to hydrate, soothe and support skin’s recovery from existing UV damage.

“We’re known for pushing skincare forward, and we knew sun protection had to be next,” said Greg Gonzalez, co-founder. “Youthscreen is everything we believe in—high-performance, inclusive, clean and backed by real science. And it feels so good on your skin, you’ll actually want to reapply.”

Clinical Testing

Clinical testing shows that Youthscreen delivers 24-hour hydration with +115% immediate moisture boost; improves moisture retention by 97%, and provides +23% defense against pollution adhesion. It also prevents premature skin aging caused by sun exposure and reduces oxidation by 92% – all while producing a dewy finish without a white cast.

Youthscreen is Clean at Sephora-certified, tested to be non-comedogenic and is suitable for acne-prone and sensitive skin. Ninety-eight percent of consumers who use it under makeup say it doesn’t pill.

Youthscreen retails for $30 on Sephora.com and hits Sephora shelves nationwide on June 6.