“It has always been our promise to stylists to be a supportive partner and to empower them through everything we do,” said Michelle Chandler, Pravana general manager. “We believe that they deserve a brand who stands behind them. To honor our truest commitment to our community, we made the decision to launch this initiative to bring them purposeful value and benefit that will help them rebuild. With S.T.E.P. Up, not only do we want to provide immediate support, but we also want to lay the groundwork for their future success.”
Pravana is taking back its pricing to help stylists. As salons are rebuilding, these savings help put money back in stylists’ pockets when they need it most for more added value and profitable services. The rollback pricing applies to ChromaSilk Permanent Creme Hair Color, ChromaSilk Vivids Everlasting and ChromaSilk Express Tones.
Convert Without Commitment
Pravana is making a $1 million investment in stylists’ long-term savings with its all-new color conversion initiative. Tube-for-tube, stylists can trade out their current unused color brand for Pravana with no commitment and no minimum purchase necessary. For stylists trading 36 tubes or more, Pravana will provide a free swatch book, valued at $60, and a downloadable ChromaSilk 101 class, a $500 value. By making the switch to Pravana, stylists can save thousands of dollars to help them build much-need long-term savings, turn larger profits, invest in new salon updates and more.
Salon Transformation Sweepstakes
Pravana is not only investing in stylists, it’s also investing in their spaces with the Salon Transformation Sweepstakes. Salon owners and independent booth renters that trade in 36 tubes or more are eligible to win salon transformations valued at $25K and $10K in partnership with Belvedere Maletti, a leading salon design and furnishings company. This sweepstakes opportunity offers salon owners and booth renters a chance to upgrade while creating a comfortable space for stylists and clients in today’s time. The Salon Transformation Sweepstakes begins May 26, 2020.
Pravana’s S.T.E.P. Up Program begins May 18 and ends August 31, 2020. Experience the savings at Pravana distributors including Armstrong McCall, CosmoProf, East Coast Salon Services, Paramount Beauty Supply, SalonCentric, State|RDA and Twin States Beauty stores nationwide.