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The Rexam Personal Care Division partnered in the creation of the new art book, “Levres de Luxe” (“Lips of Luxury”), a richly illustrated volume that details the history of lipstick and its importance in the daily lives of millions of consumers around the world.
With lush photography and entertaining English – French text, the 192-page “Levres de Luxe” is the first book which traces the evolution of lipstick use from the earliest days of man to the present, and includes insightful commentary from the world’s leaders in make-up and design. It will be available in bookstores throughout France.
In her introduction to the exclusive trade edition of this book, Misha Riveros-Jacobson, managing director, Rexam Personal Care, explained, “The author’s analysis of lipstick usage through the centuries resonates with how we conduct our business today. That is, the success of lipstick products has always been a result of the linkage between innovative technology and consumer needs – whether those needs existed in the early days of mankind, or this very week.”
“Levres de Luxe” was written by Jean-Marie Martin-Hattenberg, one of the experts in the artistic and industrial traditions of the beauty industry. “It was clear that we had to join forces on this project, which covers the cultural and technological aspects of lipstick and its packaging,” Riveros-Jacobson said. “Lipstick, and the daily gesture of its application, is the epitome of everything feminine – and is a favorite, and accessible, luxury product.
A key conclusion of “Levres de Luxe” is that innovation has always driven the creation of lipstick cases. Today, the mechanisms are complex and the need to advance designs more vital than ever. Superior plastic injection, metal embossing, lacquering, laser technology, new surface treatments, silk screening, hot stamping and tampo printing are a few of the professions that combine to make today’s lipstick brands stand out.
“While the technology and cultures have changes over the centuries, our company has always been mindful of the artistic and aesthetic concerns of cosmetic and perfume brands, and share a heightened awareness of what consumers expect from their favorite beauty brands,” Rexam’s Riveros-Jacobson said. “In the end, we in our industry work diligently to develop lipstick cases that, aside from their beauty and advanced ergonomics, have one essential purpose: to package and protect very fragile sticks of rouge that make women feel special.”
With lush photography and entertaining English – French text, the 192-page “Levres de Luxe” is the first book which traces the evolution of lipstick use from the earliest days of man to the present, and includes insightful commentary from the world’s leaders in make-up and design. It will be available in bookstores throughout France.
In her introduction to the exclusive trade edition of this book, Misha Riveros-Jacobson, managing director, Rexam Personal Care, explained, “The author’s analysis of lipstick usage through the centuries resonates with how we conduct our business today. That is, the success of lipstick products has always been a result of the linkage between innovative technology and consumer needs – whether those needs existed in the early days of mankind, or this very week.”
“Levres de Luxe” was written by Jean-Marie Martin-Hattenberg, one of the experts in the artistic and industrial traditions of the beauty industry. “It was clear that we had to join forces on this project, which covers the cultural and technological aspects of lipstick and its packaging,” Riveros-Jacobson said. “Lipstick, and the daily gesture of its application, is the epitome of everything feminine – and is a favorite, and accessible, luxury product.
A key conclusion of “Levres de Luxe” is that innovation has always driven the creation of lipstick cases. Today, the mechanisms are complex and the need to advance designs more vital than ever. Superior plastic injection, metal embossing, lacquering, laser technology, new surface treatments, silk screening, hot stamping and tampo printing are a few of the professions that combine to make today’s lipstick brands stand out.
“While the technology and cultures have changes over the centuries, our company has always been mindful of the artistic and aesthetic concerns of cosmetic and perfume brands, and share a heightened awareness of what consumers expect from their favorite beauty brands,” Rexam’s Riveros-Jacobson said. “In the end, we in our industry work diligently to develop lipstick cases that, aside from their beauty and advanced ergonomics, have one essential purpose: to package and protect very fragile sticks of rouge that make women feel special.”