09.14.10
MISSION Skincare, the first athlete-engineered skin care line,launched The M Foundation, a non-profit organization committed to promoting healthy athletic performance on the field, and simultaneously recognizing charitable achievements of young athletes off the field.
"We're thrilled to be leading the way in educating and inspiring the next generation of altruistic-minded athletes. With role models like Serena Williams, Mia Hamm and David Wright involved, we're showing young athletes the way to be true leaders in the world," says Ray Sozzi, executive director of The M Foundation. "This ground-breaking foundation is poised to make a difference in the lives of young athletes across the U.S. and around the world."
With the introduction of The M Foundation, MISSION Skincare is encouraging athletic prowess in a dynamic way that raises the bar for socially conscious companies everywhere. The beneficiary of MISSION Skincare's "blended value" enterprise, The M Foundation ignites the social impact objective of the brand forged by some of the world's greatest athletes such as Serena Williams, Steve Nash, David Wright, Billie Jean King, Mia Hamm, Amanda Beard, Sergio Garcia, Georges St-Pierre, Gretchen Bleiler and Alonzo Mourning. At the core of The M Foundation are athletes "on a mission" to educate and inspire America's youth to perform their best within and outside the arena of athletic competition.
MISSION Skincare is committing $1 million of initial funding to The M Foundation to help meet its two main objectives: to educate young athletes about healthy athletic performance and to inspire young athletes to perform off the field of play with their charitable work. On an ongoing basis, the company will be contributing 10% of its operating profits to help fund the foundation and, for their launch, the co-founders behind MISSION Skincare have agreed to donate 100% of the profits from all product sales at MISSIONskincare.com for the next 60 days to The M Foundation.
In 2008, MISSION Skincare was launched as a "blended value" enterprise, fusing insights from some of the most celebrated athletes in the world with insights from leading skin care scientists and dermatologists. It is available at select sports specialty and health & beauty retailers including Dick's Sporting Goods, Lady Foot Locker, Sport Chalet, GNC and CVS/pharmacy as well as online.
More info: www.MISSIONskincare.com
"We're thrilled to be leading the way in educating and inspiring the next generation of altruistic-minded athletes. With role models like Serena Williams, Mia Hamm and David Wright involved, we're showing young athletes the way to be true leaders in the world," says Ray Sozzi, executive director of The M Foundation. "This ground-breaking foundation is poised to make a difference in the lives of young athletes across the U.S. and around the world."
With the introduction of The M Foundation, MISSION Skincare is encouraging athletic prowess in a dynamic way that raises the bar for socially conscious companies everywhere. The beneficiary of MISSION Skincare's "blended value" enterprise, The M Foundation ignites the social impact objective of the brand forged by some of the world's greatest athletes such as Serena Williams, Steve Nash, David Wright, Billie Jean King, Mia Hamm, Amanda Beard, Sergio Garcia, Georges St-Pierre, Gretchen Bleiler and Alonzo Mourning. At the core of The M Foundation are athletes "on a mission" to educate and inspire America's youth to perform their best within and outside the arena of athletic competition.
MISSION Skincare is committing $1 million of initial funding to The M Foundation to help meet its two main objectives: to educate young athletes about healthy athletic performance and to inspire young athletes to perform off the field of play with their charitable work. On an ongoing basis, the company will be contributing 10% of its operating profits to help fund the foundation and, for their launch, the co-founders behind MISSION Skincare have agreed to donate 100% of the profits from all product sales at MISSIONskincare.com for the next 60 days to The M Foundation.
In 2008, MISSION Skincare was launched as a "blended value" enterprise, fusing insights from some of the most celebrated athletes in the world with insights from leading skin care scientists and dermatologists. It is available at select sports specialty and health & beauty retailers including Dick's Sporting Goods, Lady Foot Locker, Sport Chalet, GNC and CVS/pharmacy as well as online.
More info: www.MISSIONskincare.com