06.07.11
For more than 50 years, Redken has been at the forefront of science and technology when it comes to high-performance formulas and results, and now, continuing in this tradition, Redken introduces the next generation of protein science: the Fortifying Complex and Interlock Protein Network featured in its renovated Extreme hair care regimen.
“Redken was the first brand to introduce protein into professional hair care in the 60’s and then followed with a system that delivered added conditioning ingredients to the hair in the 90’s. And now, Redken unveils a new generation of protein science, enabling penetration of the hair shaft more than ever before,” said Dr. David Cannell, Redken R&D expert. “These new formulas work on each layer of the hair to prevent breakage, realign cuticle structure and rebuild the protective lipid barrier. This means shinier, stronger, healthier hair that was not possible before this breakthrough technology.”
The line includes seven products—two new, one “new and improved” and four existing SKUs—for customized repair of all levels of distressed hair.
More info: www.redken.com
“Redken was the first brand to introduce protein into professional hair care in the 60’s and then followed with a system that delivered added conditioning ingredients to the hair in the 90’s. And now, Redken unveils a new generation of protein science, enabling penetration of the hair shaft more than ever before,” said Dr. David Cannell, Redken R&D expert. “These new formulas work on each layer of the hair to prevent breakage, realign cuticle structure and rebuild the protective lipid barrier. This means shinier, stronger, healthier hair that was not possible before this breakthrough technology.”
The line includes seven products—two new, one “new and improved” and four existing SKUs—for customized repair of all levels of distressed hair.
More info: www.redken.com