Company News

TPR Holdings Acquires Oscar Blandi

A new hair care brand for Brian Robinson.

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By: TOM BRANNA

Editor

Brian Robinson thinks hair care is a beautiful thing. Why else would the creator of Zirh acquire Oscar Blandi hair care via his TPR Holdings LLC venture? Oscar Blandi hair care, which was launched in 2003, is carried at Sephora and Ulta stores and generated approximately $10 million in wholesale sales in 2010, according to industry sources. The line is available in about 700 doors.

TPR Holdings currently owns the FCUK Fragrance license, Trilogy Fragrances, Susan Komen Fragrance license and Sweet Breath Oral Care.

Robinson founded Zirh men’s skin care in the 1990s. In 2000, he sold a 58% stake in Zirh to Shiseido and the remainder in 2004. He reaquired Zirh in 2007 from Shiseido, before selling the company to Procter & Gamble.


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