12.13.11
P&G's Gain brand has enlisted the help of comedian and actress Wanda Sykes as well as Gain’s resident “Scenthropologist” Tim Hittle to spread the word about the variety of Gain detergent and fabric softener scents available to consumers.
Sykes and Hittle both share the common belief with Gain that to embrace individuality and express to the world the people we are, it’s important to have a variety of choices available to us.
Sykes is lending her one-of-a-kind voice to Gain’s new television ads airing nationally. The ads highlight diverse characters, with varied backgrounds and interests in celebration of Gain’s world of scent choices that are as unique as they are.
In addition, Gain will, for the first time ever, share its resident scent expert, Hittl with fans and scent-enthusiasts everywhere. Hittle works in the Gain Research & Development department and has played an integral role in helping to create many of the scents that Gain offers today. He is an expert in the field with 16 years of experience sniffing out scents that would appeal to people with all different types of scent preferences. He will make appearances on Gain’s Facebook page.
Sykes and Hittle both share the common belief with Gain that to embrace individuality and express to the world the people we are, it’s important to have a variety of choices available to us.
Sykes is lending her one-of-a-kind voice to Gain’s new television ads airing nationally. The ads highlight diverse characters, with varied backgrounds and interests in celebration of Gain’s world of scent choices that are as unique as they are.
In addition, Gain will, for the first time ever, share its resident scent expert, Hittl with fans and scent-enthusiasts everywhere. Hittle works in the Gain Research & Development department and has played an integral role in helping to create many of the scents that Gain offers today. He is an expert in the field with 16 years of experience sniffing out scents that would appeal to people with all different types of scent preferences. He will make appearances on Gain’s Facebook page.
“We recognize how important scent is to our fans, therefore, we strive to offer a wide variety of Gain scents to fit each and every individual,” said Hamilton Brown, P&G brand manager for Gain. “With Wanda and our Scenthropologist’s help, we’re excited to showcase the uniquely different scents we offer within Gain’s family of products.”