04.16.12
BASF will show In-Cosmetics attendees what lies ahead in the personal care market at Stand No. D40. In addition to rolling out innovative ingredients, BASF strives to develop novel concepts for various applications in the personal and beauty care markets, and aims to help its customers leverage the most current trends. At this year’s In-Cosmetics, the world’s leading supplier of high-quality ingredients and actives for the personal care industry will give customers the opportunity to experience the pulse of consumers at its booth.
BASF’s Care Chemicals experts will also present their new communication strategy and will share insights into their innovative approaches toward the personal care market.
BASF’s Care Chemicals experts will also present their new communication strategy and will share insights into their innovative approaches toward the personal care market.
Targeting different consumer groups
People’s daily lives are characterized by the need to make themselves stand out, while taking part in society. As such, individualization and authenticity can be considered as mega and macro trends. Consumers’ individuality as well as collectivity impact their lifestyle, priorities and the things they like – and greatly influence which products they buy. According to their personalities, consumers can be divided into different groups, and manufacturers are looking for ways to meet the specific demands of each consumer type. BASF’s new concept focuses on these different consumer lifestyles and includes solutions that meet the various needs.
Colors for various formulations
Colors for various formulations
From matte-like to high sparkle – pigments and specialty minerals are often used in cosmetics, beauty care and personal care products to provide certain effects. With its broad portfolio of specialty minerals and effect pigments, BASF offers customers the option to choose from a range of colors and from natural looking, vibrant, shiny and metallic shades. The portfolio also includes the company’s new synthetic mica-based pigments that provide a lustrous shine, swirls of shimmer as well as high chromaticity and high purity. Whether for him or her, the new pigments are suitable in various formulations and can even help to create a flawless, natural appearance of the skin.
Good hair day solutions
People's hair make a big difference as to how they feel on any particular day as well as on their overall sense of well-being. At In-Cosmetics, BASF will launch a range of new ingredients for hair care products that can help people to have the style they want. The products will be on display at the company’s booth and will also be presented at an innovation seminar on April 19, 2012.
Caring for and styling curly hair, which is typical for Africans, Latin and African Americans, can be especially challenging. Relaxers are already commonly used, but often cause hair damage. As a result, consumers are increasingly looking for new products that allow the hair to be straighter and at the same time to be conditioned, protected and strengthened. To improve both the mechanical stability and tactile properties of the relaxed hair without influencing the straightening efficacy, BASF has developed a novel compound that can be easily incorporated into lye relaxer formulations.
Formulating hair styling gels that offer high setting performance is another major challenge for the hair care industry.Traditional thickeners can only be combined with a limited choice of styling polymers, and so BASF has developed a new liquid thickener that’s tailor-made for clear and smooth hair styling gels. It is cold processable, easy to handle and shows a high setting performance due to synergy effects with conventional styling polymers.
Skin aging and skin pigmentation solutions
Formulating hair styling gels that offer high setting performance is another major challenge for the hair care industry.Traditional thickeners can only be combined with a limited choice of styling polymers, and so BASF has developed a new liquid thickener that’s tailor-made for clear and smooth hair styling gels. It is cold processable, easy to handle and shows a high setting performance due to synergy effects with conventional styling polymers.
Skin aging and skin pigmentation solutions
BASF Beauty Care Solutions and LaboratoiresSérobiologiques - now with Beauty Care Solutions - will be showcasing their latest cosmetic actives addressing both major skin care issues – skin aging and skin pigmentation, with proven efficacy and visible results. Both ingredients are of botanical origin and comply with major international cosmetic regulations meeting the requirements of cosmetic manufacturers.
More info: www.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP/
More info: www.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP/