05.21.12
There has been an influx of innovative natural personal care products that recently hit the market. Here's a preview. For more on this trend, check out the June edition of Happi!
- Targeting those worried about hair damage from overwashing, Aveeno’s Pure Renewal collection aims to gently lift away impurities and provide balanced cleansing and conditioning, according to the company.Formulated with sulfate-free cleansers and without the use of parabens or synthetic dyes, the range features Active Naturals Balancing Seaweed Extract that cleanses hair without over drying. Natrasurf Technology—naturally-derived from potato starch,—helps to minimize the amount of cleansers, while still producing the lathering and foaming sensation that consumers expect in hair care.
- Suki recently debuted its Delicate Hydrating Oil, a botanical body hydrator that soothes and helps protect dry skin while providing deep nourishment to the skin cells, according to the company. The weightless, non-greasy formula absorbs quickly. Rose petals, packed with antioxidants and essential fatty acids, along with apricot kernel oil, rich in vitamins A and E, blend perfectly with cold pressed fruit oils, to soften and soothe the skin for a radiant and glowing appearance.
- The new Pomegranate Clarifying/Pore Minimizing/Mattifying Toner from Korres for oily to combination skin features 99.0% natural content and is made with 15% pomegranate water and natural astringents. Witch hazel water and Alpine willow herb extract help to refine the appearance of pores and provide a matte finish, while salicylic acid conditions skin, according to the company.
- Babo Botanicals is bulking up its Bubble Bath & Wash collection with a Cucumber Aloe Vera Swim/Sport variation. This plant-based SKU was designed for usage after swimming, sports and sun, as it gently washes away chlorine, salt, sweat and sunscreen.
- Eminence Organic Skin Care is bulking up its Organic Beauty Collection with six new SKUs. Products include the Vanilla Latte Tinted Moisturizer SPF 25, a nourishing day cream with a sheer sun‐kissed glow for lighter skin tones; and versatile Antioxidant Mineral Foundations created with acai berry, green tea and rosemary to protect skin while evening the complexion.