08.07.12
Forget gold, silver and bronze. When it comes to Olympic sponsorship, the real prize is green. By that criterion, P&G is a big winner in these Games, according to Motley Fool, the online finance website.
Meanwhile Motley's Fool's Karen Rogers noted that Procter & Gamble's "Thank You, Mom" videos took first, second, third and fourth place per Ace Metrics, the only company scoring every ad run nationally before and during the games for their effectiveness. P&G expects to earn an additional $500 million in sales from the Games, a welcomed profit in the face of declining earnings due to the slowdown in Europe and Asia.
These Games mark the 36th year that McDonald’s has been an Olympic sponsor and the first time the restaurant is serving Happy Meals.To help fight obesity claims, McDonald’s is promoting such healthful Happy Meal items as Kiwi-On-A-Stick, corn and the traditional apples.It waits to be seen if this Olympic change of menu is temporary or will become a fixed part of the Happy Meal fare.
The Fool noted that tth London organizing committee needed to raise money, and many of the companies putting up the over one billion dollars demanded exclusivity in return for their financial support.As a result, all non-sponsoring companies have been blocked from even hinting they have any type of connection to the Games. This exclusivity has brought out the best and the worst in those companies who paid for the right to have their brand showcased at the Olympics.
According to Motley Fool, General Electric has earned over $100 million in additional sales revenue.Over the past four Olympic Games, the company generated a total of over $1 billion in infrastructure sales.
According to Motley Fool, General Electric has earned over $100 million in additional sales revenue.Over the past four Olympic Games, the company generated a total of over $1 billion in infrastructure sales.
The Olympic Games are a substantial source of additional revenue and GE is already preparing for the 2016 Summer Games in Rio de Janeiro, Brazil.Investors considering taking a stake in GE may want to wait until the London Games are over and buy on a stock price dip in anticipation of the Rio games.
Meanwhile Motley's Fool's Karen Rogers noted that Procter & Gamble's "Thank You, Mom" videos took first, second, third and fourth place per Ace Metrics, the only company scoring every ad run nationally before and during the games for their effectiveness. P&G expects to earn an additional $500 million in sales from the Games, a welcomed profit in the face of declining earnings due to the slowdown in Europe and Asia.
These Games mark the 36th year that McDonald’s has been an Olympic sponsor and the first time the restaurant is serving Happy Meals.To help fight obesity claims, McDonald’s is promoting such healthful Happy Meal items as Kiwi-On-A-Stick, corn and the traditional apples.It waits to be seen if this Olympic change of menu is temporary or will become a fixed part of the Happy Meal fare.
Coca-Colahas been an Olympic Games sponsor since 1928 and continues the tradition this year.Along with P&G, Coke has featured Olympians Shawn Johnson, Jessica Long and David Boudia in videos celebrating the Games.The company gave away free cans of Coke at the Olympic Torch Relay along with commemorative pins.
On the flipside of good sponsorship is Visa. Although it produced exceptional videos highlighting past and present Olympic heroes, as the exclusive payment services sponsor to the Olympic Games, visitors who don’t have or use Visa had better come prepared with lots of cash in hand.Exclusivity is one thing.Inconveniencing millions of potential clients is something else, notes Rogers.
On the flipside of good sponsorship is Visa. Although it produced exceptional videos highlighting past and present Olympic heroes, as the exclusive payment services sponsor to the Olympic Games, visitors who don’t have or use Visa had better come prepared with lots of cash in hand.Exclusivity is one thing.Inconveniencing millions of potential clients is something else, notes Rogers.